What data fields does Adge Support?

Adge supports the following XML fields for data integration. Using these fields is key if you wish to have your affiliate program to be supported by Adge:

Product Category

Category of the chosen program.

Report Start Date

Date the report corresponds to.

Report End Date

Date format for the report.

Impressions

Number of impressions for the program.

Unique Impressions

Number of unique impressions for the program.

Clicks

Total number of clicks.

Unique Clicks

Total number of unique clicks.

Downloads

Number of players that downloaded the operator’s software.

Registration

Number of players that registered.

Deposit

Number of deposits.

Deposit Amount

Total amount of money that was deposited.

Withdraw

Number withdrawals.

Withdraw Amount

Total amount of money that was withdrawn.

Chargeback

Number of credit card charge backs initiated by players. 

Chargeback Amount

Total amount of money that was charged back. 

Bonus

Number of bonuses claimed.

Bonus Amount

Total amount of bonus funds received by players.

Player Active Days

Sum of the number of players that were active during each day. E.g. if you run a report for three days and 5 players are active each day, this figure will be 15. 

Player Deposit Days

Sum of the number of players that deposited during each day.  E.g. if you run a report for three days and 5 players deposit each day, this figure will be 15. 

Player FTD

Number of players that deposited for the first time.

Bet

Number of bets placed.   

Turnover

Turnover you generated for the program. Also known as stake. This is the total amount wagered.  

Gross Revenue

Revenue generated before deductions.  

Net Revenue

Revenue generated post deductions.  

Tournament Fee

Fees paid to enter tournaments, mainly used for poker.  

Commission

Total commission owed including both CPA commission and revshare commission. 

Commission Revshare

Commissions generated under a revenue share agreement. 

Commission CPA

Commission generated via CPA. 

Commission CPA Count

Number of qualifying CPAs generated. 

Commission Adjusted

Commission owed subject to your manual adjustments.

Impression to Click

Conversion rate of impressions to Clicks.

Click to Registration

Conversion rate of registrations to Clicks.

Registration to FTD

Conversion rate of registrations to FTDs.

Impression to FTD

Conversion rate of impressions to FTDs.

Click to FTD

Conversion rate of clicks to FTDs.

 

 

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