Adge supports the following XML fields for data integration. Using these fields is key if you wish to have your affiliate program to be supported by Adge:
Category of the chosen program.
Report Start Date
Date the report corresponds to.
Report End Date
Date format for the report.
Number of impressions for the program.
Number of unique impressions for the program.
Total number of clicks.
Total number of unique clicks.
Number of players that downloaded the operator’s software.
Number of players that registered.
Number of deposits.
Total amount of money that was deposited.
Total amount of money that was withdrawn.
Number of credit card charge backs initiated by players.
Total amount of money that was charged back.
Number of bonuses claimed.
Total amount of bonus funds received by players.
Player Active Days
Sum of the number of players that were active during each day. E.g. if you run a report for three days and 5 players are active each day, this figure will be 15.
Player Deposit Days
Sum of the number of players that deposited during each day. E.g. if you run a report for three days and 5 players deposit each day, this figure will be 15.
Number of players that deposited for the first time.
Number of bets placed.
Turnover you generated for the program. Also known as stake. This is the total amount wagered.
Revenue generated before deductions.
Revenue generated post deductions.
Fees paid to enter tournaments, mainly used for poker.
Total commission owed including both CPA commission and revshare commission.
Commissions generated under a revenue share agreement.
Commission generated via CPA.
Commission CPA Count
Number of qualifying CPAs generated.
Commission owed subject to your manual adjustments.
Impression to Click
Conversion rate of impressions to Clicks.
Click to Registration
Conversion rate of registrations to Clicks.
Registration to FTD
Conversion rate of registrations to FTDs.
Impression to FTD
Conversion rate of impressions to FTDs.
Click to FTD
Conversion rate of clicks to FTDs.