What is a group report?

A group report allows you to compare data between the different tracker groups you have set up within your campaign. This can give you an overview of the performance of each of your defined groups and allow you to make comparisons of how your different traffic groups are performing.

For example, by setting a group for each of your PPC keywords, you will able to sort this traffic data in a meaningful way, allowing for refinement on which keywords are the most cash-generative.

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