An Enhanced Campaign is similar to a Standard Campaign except that it has an extra layer of organization which enables significant, additional functionality.
In a Standard Campaign, traffic is associated directly with the campaign. With Enhanced Campaigns, traffic is associated with groups of trackers which are then associated with the campaign. For example, if you wanted to track and compare a set of ten different PPC keywords, you would setup ten different groups in an Enhanced Campaign, one for each keyword.
When sending traffic to your affiliate partners, you would then need to tag the traffic with an appropriate label so that you can later find it and associate it with your group in Adge. For example we could simply number each of our groups and call them 1 to 10. For example:
- 1 - casino
- 2 - poker
- 3 - bingo
- 4 - sports betting
- 5 - gambling
- 6 - horse racing
- 7 - slots
- 8 - pachinko
- 9 - texas hold'em
- 10 - craps
TIP: It is smart to label your traffic with uninformative numbers so that the affiliate programs do not know where it is coming from.
Once you have setup your website to deliver traffic with the correct trackers to all of your affiliate partners, the affiliate programs will start to track and log your traffic with labels in place. Once the affiliate programs have the data, Adge will be able to retrieve it. The data will flow into the Adge system and each of these 10 trackers will appear below each of your affiliate program accounts.
The trackers will only appear alongside affiliate program accounts when traffic has actually been delivered to this tracker. If no traffic has been sent to the tracker, it is highly unlikely that the affiliate programs will report anything to Adge and thus we will not show any evidence of the tracker. This is normal and nothing to be worried about.
The final step to properly setting up this Enhanced Campaign example is to associate the traffic from each tracker with each group. Once traffic has been delivered, you will see the trackers under the settings for the campaign. The key is to associate the tracker '1' with group '1' across all of your advertising partners, then repeat for the remaining tracker/group pairs.
The end result of this hard work will be the ability to run these additional report types:
- Group Report
- Medium Report
- Source Report
- Tag Report
The group report is likely the most important for this example affiliate. They will want to know which of their PPC keywords is producing the best results. This can be easily ascertained by running the group report and comparing the results.
The Medium and Source reports are also dependent on the affilaite to correctly configure the groups within the campaign. Under each group, you can specify the medium and source of the traffic. Within the online advertising world, medium pertains to the type of media being used to source the traffic, such as:
- Direct Navigation
- Display Advertising
Source pertains to the original source of the traffic, usually specified as the name of a company or website. Such as:
Once correctly configured, the Medium and Source settings will allow you to run meaningful Medium and Source reports to better understand the origins of your traffic.
Lastly, the tag report can be useful to compare sets of groups to other sets of groups. For example, if you had a set of PPC keywords all related to casino which had a number of different groups and another set of PPC keywords related to poker with their own groups, you could tag each group within each set with either casino or poker and then run the tag report which would immediately give you a side by side comparison of all of the casino groups compared to all of the poker groups.